This guide is a practical summary for agency teams, not legal advice. Permit rules, fees and procedures are set by the Dubai Land Department and the Abu Dhabi Real Estate Centre and can change — always check the current requirements with them before you advertise.
Dubai: Trakheesi permits and the Madmoun QR code
In Dubai, property advertising is regulated by the Dubai Land Department (DLD) through RERA. Agencies apply for an advertising permit for each property through the DLD’s Trakheesi system. The advert must match the permit — the property, the price and the agency.
Since 24 April 2023, the DLD’s Madmoun service issues a QR code with every advertising permit. The QR code goes on the advert, including print, and anyone can scan it to see the official details: which company is advertising, the property’s specifications, and whether it has already been sold or rented. Adverts that do not follow the service are subject to violations.
Alongside the permit, buyers expect to see the agency’s Office Registration Number (ORN) and the agent’s Broker Registration Number (BRN).
Abu Dhabi: Madhmoun permits through DARI
In Abu Dhabi, the Abu Dhabi Real Estate Centre (ADREC) runs Madhmoun (“verified” in Arabic), a government-regulated listing system. Property adverts need a Madhmoun permit, which brokers request through the DARI platform. Listings are checked against title deeds and ownership records, and adverts without a valid permit can be flagged or removed from property portals.
Note the spelling: Dubai’s QR service is usually written Madmoun, Abu Dhabi’s listing system Madhmoun. They are separate systems run by different authorities.
Side by side
| Dubai | Abu Dhabi | |
|---|---|---|
| Authority | Dubai Land Department (RERA) | Abu Dhabi Real Estate Centre (ADREC) |
| Where you apply | Trakheesi system | DARI platform |
| What the advert carries | Permit details and the Madmoun QR code | Madhmoun permit |
| What it checks | Advert matches the permit; buyers can verify by scanning | Listing matches ownership records |
A routine that keeps listings consistent
The common problem is not getting a permit — it is keeping the permit, the CRM record, the portal advert and the brochure in agreement as prices and availability change. A simple routine:
- Record the permit on the listing as soon as it is issued, in its own field (not buried in the description).
- Only market listings that have one. A filter for “available, no permit number” shows what needs attention.
- Generate brochures from the listing record, so the price, permit number, ORN and BRN printed on them come from one place. See how to make a sales sheet buyers trust.
- Change the status the day a unit is reserved, sold or rented, and stop sharing it. In a good CRM, sold and rented listings simply cannot be put on a new brochure.
- Let agents report wrong prices or availability on colleagues’ listings, so the listing owner can fix the record before anyone advertises it again.
What your CRM should do
- Hold an advertising permit field on every listing (Trakheesi in Dubai, Madhmoun in Abu Dhabi).
- Store the agency’s RERA ORN and trade licence, and each agent’s BRN.
- Print those numbers automatically on sales sheets and shared property pages.
- Take prices from the listing record so a brochure cannot show a different price from the advert.
DocMak CRM does all four. Read more about choosing a CRM for Dubai or Abu Dhabi, or start free.
Frequently asked questions
What is a Trakheesi permit?
It is the Dubai Land Department’s advertising permit for a property, issued through the Trakheesi system. Since April 2023 each permit also comes with a Madmoun QR code for the advert.
What is Madhmoun in Abu Dhabi?
Madhmoun is the Abu Dhabi Real Estate Centre’s verified listing system. Brokers request a Madhmoun permit through DARI before advertising a property.
Should the permit number be on my brochures?
Keeping the permit details on every brochure and shared page that advertises a property keeps your marketing consistent with the permit. Check the current DLD or ADREC rules for exactly what must be shown.