Abu Dhabi brokerages work with a different set of rules from Dubai. The sector is regulated by the Abu Dhabi Real Estate Centre (ADREC), most broker services run through the DARI platform, and property adverts need a Madhmoun permit. Tenancy contracts are registered in Tawtheeq rather than Dubai’s Ejari.
A CRM will not file anything with ADREC for you, but it should make those steps easier and keep your records consistent with them. Here is what to look for.
1. Know which platform holds which record
| What | Abu Dhabi | Dubai, for comparison |
|---|---|---|
| Real estate regulator | Abu Dhabi Real Estate Centre (ADREC) | Dubai Land Department and RERA |
| Broker and property services | DARI platform | DLD systems, including Trakheesi |
| Advertising permit | Madhmoun permit | Trakheesi permit with a Madmoun QR code |
| Tenancy contract registration | Tawtheeq | Ejari |
Your CRM is where the day-to-day work happens: who the buyer is, which unit they viewed, what was offered. The government platforms hold the official records. Store the official reference numbers — permit numbers, licence numbers — in the CRM so agents never have to look them up twice.
Rules and platform names change. Always check the current requirements with ADREC and on DARI before you advertise or register a contract.
2. Keep the Madhmoun permit on the listing
ADREC’s Madhmoun system verifies property adverts against ownership records, and adverts without a valid permit can be flagged or removed from portals. Brokers request permits through DARI. In your CRM, put the permit number on the listing itself, so that anyone preparing a brochure or a portal advert can see it — and so you can spot listings that are being marketed without one. More detail in our guide to advertising permits in Dubai and Abu Dhabi.
3. Inventory: off-plan launches and ready communities
Much of Abu Dhabi’s activity is off-plan in master communities such as Saadiyat Island, Yas Island and Al Reem Island, alongside ready villas and apartments. The CRM should record the developer, payment plan, completion date and how much a buyer has paid, and keep annual rentals — with cheques and chiller terms — separate from sales. Our off-plan tracking guide shows which fields matter.
4. Teams that span both emirates
Many agencies have agents in Abu Dhabi and Dubai. One CRM for both works well if listings can be visible to the whole agency while owner contacts stay with the agent who brought the listing. Agents in the other city can then find the right unit for their buyer and ask the listing agent for an introduction — see sharing inventory without losing owner contacts.
5. Leads, consent and follow-ups
Buyer lists from events, portals and referrals should be imported with their source recorded and with a clear reason the agency may contact each person. The UAE’s Personal Data Protection Law applies to that data. Our lead management guide covers how to record consent and keep a reliable follow-up routine.
6. A one-week set-up plan
- Day 1: create the agency, add your trade licence and the agency’s registration details, and invite managers.
- Day 2: import the inventory spreadsheet as it is (how to prepare it).
- Day 3: add Madhmoun permit numbers to listings you are actively advertising.
- Day 4: import buyer and tenant leads, recording source and consent; allocate them to agents.
- Day 5: agents send their first sales sheets from the CRM and log follow-ups.
DocMak CRM is free for up to 10 agents and works the same in Abu Dhabi, Dubai and the other emirates. For the Dubai side of your business, see choosing a CRM for a Dubai brokerage.
Frequently asked questions
Is the CRM connected to DARI or Madhmoun?
No. Permits are requested and tenancy contracts registered on the government platforms. The CRM stores the reference numbers so your team can see them and print them on sales sheets.
Can one CRM serve agents in Abu Dhabi and Dubai?
Yes. One agency account can hold listings in both emirates, with visibility rules that decide who sees what and owner contacts that stay private to the listing agent.